Error pages account for over 6% of all internet traffic.
Traditionally users misspelling a URL in the browser address bar (such as www.brirtanica.con) will fail to reach their destination, and instead be confronted with an error page - effectively a dead end and a poor surfing experience.
How Barefruit Works
Operating at network level, Barefruit enhances this error page with relevant search listings and suggested alternative sites for a 'go-forward' user experience.
Every time an end-user types a search term (e.g. "ipod nano"), misspells a URL (www.walmart.con) in the address bar of a web browser, or clicks on a broken link (Page Not Found), they get an error page.
Frequently a search provider produces results, via a browser plug-in, for that user. This generates revenue for the search provider if the user clicks on a paid link.
Strengthened through continuous A/B testing, our pages provide the best possible route to monetisation without impacting on usability.
A few sample error pages for BT and TalkTalk are available on the links below.