The Barefruit Advantage
Barefruit generates high volume, high quality traffic by replacing DNS and HTTP errors with relevant alternatives. Barefruit’s unique technology will also analyse the error to identify mistyped common brand names, for example 'fatfinger' syntax mistakes (such as ww. or .con), mistyped brand domain names caused by keyboard proximity, letter repetition or letter reversal etc. and will display the appropriate brand banner with a ‘did you mean?’ link to the correct brand site.
Over 6,000 advertisers currently benefit from Barefruit’s high quality targeted traffic, increasing sales and retaining customers who otherwise may be lost to a competitor.
Barefruit only replaces DNS errors on their way to the user and never touches valid domain names.
In addition to automated extraction of relevant keywords, Barefruit also applies human analysis of the error traffic generated from millions of users. This constantly improves the surfing experience and ensures that advertisers reach the most relevant users.
- Barefruit traffic is derived from analysis of the referring page keywords and key phrases as well as the error link;
- Barefruit's Brand navigation capability enables users to reach the advertiser's site quicker than any other approach;
- Barefruit only partners with well-known, trusted PPC and CPA partners to deliver the most relevant and cost effective advertising campaigns;