FAQs

Barefruit has a database of over 5,000 brands worldwide. If a user correctly spells the domain name, but mistypes another part of the address ('www.asda.co.up' for example), they will be taken directly to the correct page they were looking for as well as being given the option to search again for what they were looking for.

If a user enters a misspell of a brand name that appears in our database of brand misspells ('www.asdaa.co.uk' for example), they will be shown a banner link to the site they were looking for, along with sponsored results, derived from the brand name.

This element of the Barefruit service is optional and can be tailored to an ISP's requirements.

These are included in our exclusion list and therefore just serve an error as if Barefruit didn't exist. This can be altered to serve any response agreed with the ISP.

The page shows PPC or algorithmic search results. However, if for example, an ISP would like all instances of '8 meg broadband' or 'ADSL' to display solely the ISP's own product, this can be implemented.

We recommend that all ISPs offer an opt-out facility to users. This normally requires the user to contact their ISPs Customer Service Centre to activate the opt-out. In practice very few users opt-out.

The service can be switched off easily and instantly by the ISP.

Yes. Barefruit recognises that some users may not wish to use the service - click here for details of how to opt-out.

SmartError is a browser plug-in version of Barefruit. It has been written for Internet Explorer, IE6 and Vista, with versions for other major browsers in development.