Our Key People

Dave has over 10 years experience at Board level and was formerly Director of Which? and CEO of breathe.com. Dave has a proven track record of conceiving and launching new ventures and products including an Internet subscription product that currently has an annual revenue of c.£20m.

Sean holds an MBA and has worked in senior sales roles at a number of blue-chip companies, including Britannia Data Management and Manpower plc. Prior to joining Barefruit, Sean held the role of General Manager, Mobile Search for Yahoo! Europe.

Hani has 15 years experience of running both online and offline large scale multimedia marketing campaigns. As a result of undertaking extensive research into how businesses use direct response techniques, Hani holds a PhD in Marketing Management from the University of London.

With over 20 years of experience in the IT sector, prior to joining Barefruit, Lindsay held the position of Director of IT at a large West End law firm, Nabarro Nathanson. Lindsay holds a B.Sc. in Statistics and a Post Graduate Diploma in Computer Science.

Colin Drew has 20 years experience in the computer industry, specialising in real-world Database engineering. Involved in the Internet since the early 1990s, Colin's expertise lies in finding practical online solutions. Colin also manages and installs the worldwide Barefruit Unix based environments.

Aaron Ledger has developed a range of sophisticated applications for various companies within the marketing sector. He has a wealth of experience in developing and managing complex web applications, and specialises in advertisement serving and contextual analysis.